Eschatological Media Strategy

iPhone photography

The end of the world will be lit
not by white-hot skyfire
plunging from the heavens
or the thick orange stone blood of magma
pour out of great oozing wounds in the earth
but by the dim, sterile backlight
of a single iPhone.

This isn’t social commentary.
It’s a specific iPhone,
sitting in a factory behind reinforced fiberglass
waiting for a signal.

Then it will activate,
and kill us all
through a cloud-based social media strategy
that is as clever as it is deadly,
as the third step, in a twelve part necromantic ritual
to fuel Steve Jobs’s resurrection.

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